IM generates more ideas?
Research published in Feb 2007′s Computer Standards & Interfaces shows more ideas are generated by virtual teams when using IM than when using email – or at least that’s what the abstract says.
but when you read the article, you realise the research (subjects = grad biz students) really showed one extra idea for IM than with email which suggests IM might be more beneficial than email for idea generation. not a very strong result.
there wasn’t any significant difference btwn the task satisfaction of the 2 groups, nor was there any difference in ‘user playfulness’. hence IM can be used as a serious business tool and people are satisfied with both options. that’s good information but i hesitate to say IM is better for idea generation than email just based on this research.
article details:
An exploratory investigation of two internet-based communication modes
Albert H. Huanga, Shin-Yuan Hungb and David C. Yenc
Abstract
Instant messaging (IM) was first introduced in the late 1990s. It has a relatively short history of adoption compared to other electronic media such as e-mail. In the first few years, the majority of IM users were teenagers. Only a relatively small portion of adult Internet users used IM. Recently as the young IM users gradually enter the workforce, an increasing popularity of IM among working professionals is expected. Consequently, the use of IM in the workplace for job-related task becomes more likely. The potential impact of IM will also become a more important organizational issue. This study compares the use of IM versus e-mail as the communication tool to facilitate group task for geographically dispersed teams. An experiment using 44 teams in the United States was conducted. The results show that teams using e-mail are more effective in terms of generating ideas than teams using IM. There are no significance differences between the two communication methods, in terms of task difficulty, playfulness, and ease of use.