sulake, which owns habbo hotel has surveyed their members concerning their media usage. the study covered more than 42k teenaged members across 22 countries. it’s not surprising that 66% think tv is an important media, less than half think radio is, 54% on magazines & less than 40% think newspapers are important.

it’s also not surprising that 89% think the net is an important media but i did find it interesting that email & IM are the two most important services. of late there’s been a few items in the news about how IM and sites like myspace are the important communication services for youngsters. supposedly they feel email is the domain of old people (to be used for work or school or communicating with grandparents). this study shows a different side. i wonder if it’s the international vs (most likely) usa only folks surveyed.