from creating passionate users & talking about having something be out of context which makes it fantastic & memorable.

Context: Rock concert–successful indie band
Delightful Out-of-Context Surprise: The lead singer calls out the names of long-time regulars from the fan message board who said they were going to be there. That happened to my daughter at a Travis show in Denver.

what an absolutely fantastic way to make them feel special and build loyalty. it’s almost like the credits listed inside the cd on steroids!