from liveworld’s website, bulletpoints on the measurable value of online communties.

* Marketing ROI: Online community participants visit a site 9x more often and stay 5x as long. (Source: McKinsey)
* Marketing ROI: Attract customers at $0-10 vs. $10-$400 per customer acquisition in traditional marketing venues.
* Support ROI: Community support services are 5x-10x more cost effective than phone support
* Business Intelligence ROI: Identify opinion leaders, ongoing buzz, & audience attention patterns