i had been hearing about florida’s research concerning the creative class while i was busy with my mba so it had been on my reading list for quite some time (this book is ©2002 which is when i was getting ready to start my degree). having lived in a few cities, i’ve become quite interested in what makes a city good to live in and this book addresses that topic.

florida’s research is usa focused. i have not looked around to see if anyone has taken his ‘creative capital theory’ and applied it to different countries. while i’ve been looking for work, i’ve noticed that sydney is where the bulk of international companies and start-ups seem to be. being in melbourne, i’m not very happy about this and i’ve been wondering why. florida says creative people look for areas which are diverse, tolerant and open to ideas. is sydney more diverse, tolerant & open to ideas? i don’t know as i don’t know the city well enough. i have been told repeatedly that melbourne is a lot more conservative than sydney so perhaps it’s not all that open to new ideas.