when the (unhappy) customer is a btr marketer than you

dave and his guitar have been getting press. lots of it.

if you don’t know the story, dave is in a band and united didn’t take very good care of the equipment he checked during a flight. after 9 months of trying to get united to pay for the damages and united refusing, dave is serenading them with what can’t be called a love song. check out the dave’s video called ‘united breaks guitars‘ on youtube.

as i write this, the video has almost 3 million views. it seems CNN, NPR and CBS have run stories. he’s being interviewed for rolling stone. the viral started by dave sending an email to his friends.

everyone has gotten the message by now – it might even be sinking in at united considering their tweets over the last couple days state they have donated money as per dave’s request. they claim they will use the video in training and they have learned from their mistake. but it doesn’t feel very sincere, does it?

i don’t see anything on the united.com website. there doesn’t seem to be a response on youtube. no post on twitter directing you to a page which explains exactly what they did, how they messed up and what this training and learning impact will be.

i fly united a bit. have a lot of freq flyer miles with them. i know they’re not an amazing airline but in my experience they’re not any worse than other airlines (i know, such an endorsement!). dave’s treatment doesn’t make me want to fly with them and i wonder if they recognise that damage is occurring.

oh! one other thing united (if you’re listening), the promotion you’re running… of getting 50,000 number of twitter followers by july 17 to give x% discount is sending a bad message. it tells me you only want masses of numbers and you will treat me as such (just like you treated dave). perhaps this is why you haven’t hit the follower targets? (currently at 16,854 on july 15).

being physically present (or not)

over at harvard business blogs, gina trapani of lifehacker gives her best practice tips for not being in the office – in Master the Art of Working Remotely.

her tips include:

  • get better at using email
  • using IM so you are ‘present’ in the office for those quick off the cuff conversations
  • use online tools that fit the client & the project (like shared calendars & docs or wikis)
  • have regular voice/webcam chats

i agree with all 4 of those but want to put extra emphasis on the last item. i recommend organising regular (1-2x a week) voice communication from the very first day of the team or remote working relationship. depending on the stage of the project, increase the frequency (launching in 4 weeks? testing and need quick turn arounds? schedule a phone SCRUM for everyday).

it’s also a good idea to prepare and encourage folks to pick up the phone or use skype IMPROMPTU just as they would if the person was at the other end of the same building. perhaps it’s a hangover of thinking how much this long distance call will cost but email seems to be more popular.

having any sort of real time conversation takes more planning. check a time zone calculator! no one wants to wake someone up at 3am. make sure there’s at least an hour overlap in both people’s schedules and rotate the pain of the 10pm phone call if that’s required.

i have seen situations where emails went back & forth for a week or more with no resolution and only increasing frustration on both sides until a phone call clarified the situation (and then everyone realised the problem was small and easy to fix). This continued frustration hurts the relationship & trust and damages the ability of the team to continue working together.

making sure you have ‘f2f’ time is important. if you’re lucky enough to have overlapping time zones, make sure you use IM and other collaborative tools. being able to look at the same document/picture/video/etc in real time and discuss or mark up the object will save hours of work and cut down on mis-understanding.

living overseas makes you more creative

a new study has shown there’s a link between living overseas and creativity.

using a multi-method approach, 5 studies explored the relationship btwn creativity and living abroad. it seems the act of adapting to a different culture and how much you adapt is the key to improved creativity. and it seems just traveling overseas doesn’t have the same link.

“It may be that those critical months or years of turning cultural bewilderment into concrete understanding may instill not only the ability to ‘think outside the box’ but also the capacity to realise that the box is more than a simple square, more than its simple form, but also a repository of many creative possibilities.”

the authors state this is just the beginning of the research needed but i think they are onto something. living overseas exposes you to different ideas, ways of doing things, mindsets, cultures, etc. you may be exposed to these same things when traveling but it’s not until you need to do those mundane daily things like ordering a coffee or leasing an apartment that the brain needs to kick some creativity into the process and re-learn.

one research question i’d love to see further developed by folks going into this stream is – is your creativity enhanced by the degree of foreignness of the country you choose to live in? for example, an american in japan vs an american in the UK. i think this study was european & americans but i’m not sure what countries the cultural experiences were in (i haven’t read the full article).

hmmm…. had i moved to a country that didn’t speak english and didn’t use the same characters, would my creativity be enhanced more than it is now (having lived in 3 english speaking countries)? maybe i should head to tokyo to find out…

Maddux, W., & Galinsky, A. (2009). Cultural borders and mental barriers: The relationship between living abroad and creativity. Journal of Personality and Social Psychology, 96 (5), 1047-1061

summary on BPS

ada lovelace day – where are the internet women?

today is Ada Lovelace day.

this day has been organised to celebrate and draw attention to women who excel in technology. you can find out more about ada or other women in tech on the ada lovelace day collection and their twitter account

i wanted to highlight a woman who has been instrumental to the internet industry – particularly in the early days. perhaps someone who worked with tim berners-lee in developing hypertext. someone at BBN or USC/ISI who helped develop the domain name system (DNS). but all the internet history sites, like this one from the computer history museum, talk about the men – vint cerf, bob kahn, tim berners-lee, ray tomlinson, etc.

i tried to think of other internet women and came up with a few… esther dyson, kim polese, meg whitman, and even carly fiorina.

but it was really hard to find the names of any women who worked on standards, protocols, etc. do i need to search thru RFCs to find them? academic journals? they must exist!

so after spending a good chunk of time this afternoon searching, here’s 2 women i’d like to highlight:

Joan Margaret Winters
while i could barely find any information about her – it seems she was an early advocate for what we now call ‘user experience’ but then ‘human factors’. She worked with/at IBM from the mid-1979s on both software & hardware human factors projects.

slightly more info here.

Judith Estrin
Judith has co-founded 2 networking companies – Bridge which merged with 3Com and Precept which was acquired by Cisco. She has been on Fortune mag’s list of the most powerful women (3 times!) and was inducted to the Women in Technology International Hall of Fame in 2002. Last September, she wrote the book: Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy .

back in the living

it has been quite some time since i’ve posted to this blog so why not start with a post about death…

death switch is a service which sends out emails of your choosing – after you die. you can be a polite internet citizen and unsubscribe to all those mailing lists and newsletters which you will no longer read. you can freak out friends by sending them mail after they’ve attended your funeral. you can say goodbye to those in an online community who are wondering why you’ve suddenly gotten so quiet. you can send family members passwords to accounts and even tell them where that secret treasure is buried.

but when will the service begin to update your facebook / twitter status? when does it post a farewell message to youtube and your blog? or whatever technology we’ll be using by that time.

how does death switch know you’re dead? periodically it sends your email address a message. if you reply to that email, it knows you’re alive. if you do not reply, it sends you more messages over x period of time (you control the time frames) and if you don’t reply to any of them, the system assumes you are dead (or in a coma / critically injured). the sample email on their website shows they attempt to contact you 10 times within a little over a month before they send your emails although the info on the site suggests you can change this to a year.

i like the idea of being able to tie up loose ends as well as send that final message but the current product offering is very limited in terms of how many emails & recipients you can contact. the service only sends 1 batch of emails too… you can’t schedule emails to go x amt of time after your death. pricing is $19.95 per year for 30 emails. that won’t cover most people’s fb friend lists.

i’m also not quite sure about how they validate your death but i haven’t logged in to see how complete the settings are. the site doesn’t have any information about the company so at this stage there is zero trust the company will still be around when you die or the security of your information.

would you use the service? how would you use it?

via lifehacker

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