Comments on: krispy kreme http://www.riza.com/mba/2006/02/28/krispy-kreme/ my experience of moving to the other side of the world and being a full time mba student Mon, 30 Mar 2009 14:54:15 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Administrator http://www.riza.com/mba/2006/02/28/krispy-kreme/comment-page-1/#comment-762 Administrator Mon, 06 Mar 2006 07:06:06 +0000 http://www.riza.com/mba/?p=468#comment-762 just a little follow up here. like i said, i was having coffee with a former classmate so the tram went up swanston st right past QV on thursday morning. at 1020a there was a massive line coming out from a laneway and stretching down swanston. after coffee and some reading at the library, i walked past again at almost noon. turns out they were still giving away donuts, the line just wasn't as bad (although still decently long). from what i could tell they were giving away a box of donuts to everyone - not singles. so there were all these people walking around with at least one box and often several. great marketing for anyone who happened to be in the area (although the giveaway happened in the middle of QV which means u couldn't see or hear it from the street so they lost a lot of foot traffic). also, the weird thing... i dont think they opened a shop at QV. i think the shop is in the burbs. okaaaay. just a little follow up here. like i said, i was having coffee with a former classmate so the tram went up swanston st right past QV on thursday morning. at 1020a there was a massive line coming out from a laneway and stretching down swanston. after coffee and some reading at the library, i walked past again at almost noon. turns out they were still giving away donuts, the line just wasn’t as bad (although still decently long). from what i could tell they were giving away a box of donuts to everyone – not singles. so there were all these people walking around with at least one box and often several. great marketing for anyone who happened to be in the area (although the giveaway happened in the middle of QV which means u couldn’t see or hear it from the street so they lost a lot of foot traffic).

also, the weird thing… i dont think they opened a shop at QV. i think the shop is in the burbs. okaaaay.

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