i’ve heard before that we americans know how to put on a show. maybe it’s b/c of hollywood but the feeling is we know how to make things an ‘event’. that is not a skill i’d say i’ve seen here. at least not on the same level. i have an example from today that sums it up quite nicely.
on the way to work this morning i stopped at boost for a smoothie (seriously, they’re great for hangovers!!). boost is this aussie chain juice bar (though it’s almost all prepackaged) that has done pretty well for itself. they target teens & young folk. think skinny tight tshirt people behind the counter with bright colours & loud music.
so… i order my smoothie & the girl hands me this little package like what you’d expect to receive your plastic silverware in if you went to KFC or the like. she explains that it’s a straw. they have this contest running & if your straw turns colors when you drink, you win a prize (as outlined on the package). ok, this sounds cool. i’m excited & hoping my straw turns silver (thailand holiday) but hey, i’d even be happy if it turned pink (a free small sized juice).
while she’s making my drink, i open the package. in addition to a straw, there’s a pice of paper in there. ok… i’m waiting… i have nothing else to do… i read the paper. it sez:
healthy suckers… better luck next time! your straw has not changed colour.
excuse me??? before i’ve even received my drink, i’ve been told i didn’t win. what a buzz kill.
am i the only one that understands the surprise factor here????!!!???? and i know when i write them an email they won’t get it.