i think it’s fair to say that i really like the color orange. it is definitely one of my fav colors. in fact, probably my most fav. and i use it all the time. my business cards are orange (and have been for years). my hair is an orange color (and has been for more years than the cards). i buy orange flowers, orange pens, orange paper, orange thongs (aka flip flops). i have lots of orange clothing and bags. hell, i even like oranges.
but it seems this could get me into a trademark infringement case sometime in the future. currently, in the UK, easyjet and orange (phones) are fighting for the right to use the color. amazing.